Overview
This major is available to students enrolled in the Bachelor of Communication and Media.
The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make … For more content click the Read More button below.
Delivery
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Structure
A major in Marketing Communication and Advertising will consist of at least 48 credit points as outlined below.
Students who wish to take a major in Marketing Communication and Advertising with a minor in Public Relations will undertake a different pattern of study as outlined below
48 Credit points
Marketing Communication and Advertising Major for Bachelor of Communication and Media 48 Credit points
OR
Marketing Communication and Advertising Major & Public Relations Minor72 Credit points
Contact details
Faculty contact