UOW Course Handbook : Major / Specialisation MAJ40378

Overview

Marketing specialisation for the Master of Business Administration Advanced The Marketing specialisation is available for students enrolled in the Master of Business Administration Advanced course (1547). Students will explore the motives of consumers during the purchase of products and services. Students will learn the concept and theories for practical application … For more content click the Read More button below.

Marketing specialisation for the Master of Business Administration Advanced

The Marketing specialisation is available for students enrolled in the Master of Business Administration Advanced course (1547). Students will explore the motives of consumers during the purchase of products and services. Students will learn the concept and theories for practical application of consumer behaviour. marketing communications, and marketing strategy for effective decision making. Students will also be learn marketing research as an applied practice to meet client needs.

Delivery

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Structure

The Marketing specialisation requires the successful completion of 24 credit points of subjects as listed below.

24 Credit points

Core24 Credit points

Students are to select 4 subjects from the list below. Note: Students are to complete at least 12 credit points of Marketing subjects before enrolling in MARK935.

Handbook

MAJ40378 - Marketing

Overview

Delivery

Structure

24 Credit points

Credit for prior learning

Articulation Arrangements

Alternative Credit Arrangements

Contact details

Faculty contact

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