Handbook

The Public Relations (PR) minor covers a variety of topics including PR concepts, PR writing, PR campaigns and corporate identity and branding. Students will learn the scope of PR, including how to communicate effectively with internal and external stakeholders using a range of channels, including blog posts, social media and media releases; and develop effective strategic communication programs in a range of different PR contexts. In most subjects, students acquire hands-on experience with real clients seeking solutions and assistance to their real problems and opportunities.