UOW Course Handbook : Major / Specialisation MAJ40253

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Overview

Public Relations major for the Bachelor of Business and the Bachelor of Business (Dean's Scholar) If you’re interested in people and love to write, have good analytical skills and are able to work under pressure, a career in public relations (PR) may be right for you. It covers a variety … For more content click the Read More button below. The Public Relations major draws upon communication theory and teaches you how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and to critically evaluate the role of PR in society and organisations.

Public Relations major for the Bachelor of Business and the Bachelor of Business (Dean's Scholar)

If you’re interested in people and love to write, have good analytical skills and are able to work under pressure, a career in public relations (PR) may be right for you. It covers a variety of subjects including business communication, PR concepts, PR strategies, corporate identity and branding, marketing communications and advertising and PR campaigns. You will learn how to communicate effectively with internal and external stakeholders using a range of media, including blog posts and social media, develop effective media relations and campaign plans, and write reports, speeches, video and presentation scripts, and strategic organisational responses.

The Public Relations major draws upon communication theory and teaches you how to evaluate the cultural and organisational contexts, key trends and ethical issues influencing contemporary PR, and to critically evaluate the role of PR in society and organisations.

Delivery

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Structure

The Public Relations major requires the successful completion of 48 credit points as specified below.

48 Credit points

Core24 Credit points

Elective24 Credit points

Students must select four of the following elective subjects

MARK250

6 cp

Advertising Practice and Creative Strategies

Marketing & Digital Communication

MARK333

6 cp

Integrated Marketing Communications Strategy

MARK344

6 cp

Marketing Strategy & Innovation

Professional recognition / accreditation

Professional Associations

Contact details

Faculty contact

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