Overview
The range of marketing subjects available within the Graduate Certificate in Marketing will highlight to students how marketing is a blending of ‘science and art’ to achieve a creative value proposition to target customers. The Graduate Certificate accommodates the many pathways of Marketing, allowing students to choose marketing subjects to … For more content click the Read More button below.
Delivery
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Course structure
The Graduate Certificate in Marketing requires the successful completion of 24 credit points of subjects as outlined below.
Students with a Marketing background can apply to complete an additional 900 subject listed in the course structure to replace MARK804.
Students who have an undergraduate degree in a related discipline may be eligible to apply for credit for MARK804. Please see credit for prior learning for further details. Students with credit should then contact the Academic Program Director before subject selection.
24 Credit points
Core6 Credit points
Elective18 Credit points
Learning outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of the course. Students graduating from this course will be able to:
1.
Demonstrate an advanced discipline-specific knowledge in core areas of business
2.
Synthesise relevant principles and concepts in a business context
3.
Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking.
4.
Apply principles of social responsibility when critically evaluating situations and making business decisions.
5.
Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing.
6.
Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Credit for prior learning
Articulation Arrangements
Alternative Credit Arrangements
Pathways and nested qualifications
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