Overview
The Graduate Certificate in Digital Marketing and Data Analytics will enable you to use digital technologies and various types of data to make robust marketing decisions. In the changing marketing landscape, this program combines marketing fundamentals, marketing research process, digital marketing strategies and cutting-edge analytics techniques. You will learn how … For more content click the Read More button below.
Delivery
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Course structure
The Graduate Certificate in Digital Marketing and Data Analytics requires the successful completion of 24 credit points as specified below.
Students who have an undergraduate degree in a related discipline may be eligible to apply for credit for MARK804. Please see credit for prior learning for further details. Students with credit should then contact the Academic Program Director before subject selection.
24 Credit points
Core24 Credit points
Learning outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of the course. Students graduating from this course will be able to:
1.
Demonstrate advanced knowledge of digital marketing and marketing data analytics
2.
Apply digital and data-driven marketing concepts in the organisational environment.
3.
Generate solutions to optimise digital marketing and marketing data analytics in organisations
4.
Independently make socially responsible decisions based on analysis of relevant information.
5.
Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing.
6.
Demonstrate professional interpersonal skills whilst working with others to produce agreed outputs.
Credit for prior learning
Articulation Arrangements
Alternative Credit Arrangements
Pathways and nested qualifications
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Entry and Exit Pathway
Contact details
Faculty contact