Subject description
The subject examines the concepts underpinning the marketing process and theories relevant to the study and practice of modern marketing science. Key concepts covered include the creation and delivery of customer value, customer retention and return on marketing investment, marketing's role in an organisation as defined by the overall strategic … For more content click the Read More button below.
Equivalence
TBS 804 - Principles of Marketing Management
Delivery
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Learning outcomes
On successful completion of this subject, students will be able to:
1.
Explain the major conceptual and theoretical principles upon which the practice of marketing in organisations is based
2.
Synthesise underlying marketing principles and concepts for making socially responsible business decisions
3.
Apply logical, critical and creative thinking and judgement to generate appropriate solutions to problems for relevant audiences in a business environment.
4.
Demonstrate professional written communication skills when interpreting relevant text, verbal, numerical and visual styles
5.
Demonstrate an ability to work both independently and cooperatively to synthesise and communicate marketing information
Assessment details
Multiple choice quizzes
Marketing Report
Final Assessment Task
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au