Handbook

This subject is the capstone subject within the Business Analytics major. The subject provides an opportunity for students to integrate knowledge and skills gained in previous subjects in the major through an industry-based group project. Working in groups, students will apply their knowledge and skills of business analytics to solve a ‘real life’ industry problem. Students will not only have to demonstrate the technical skills to solve the industry problem and justify their recommendations but also consider the ethics, and social responsibility aspects of their recommendations. The subject involves lectures, workshops and discussions where students are initially briefed on a ‘clients’ specific information-based problem and are then required to develop an analytical solution involving making recommendations to the client. The emphasis in the solution is around the analytical process including identifying information needs, acquiring the necessary information, interpreting it and using it as the basis for a set of strategic recommendations.