Handbook

This subject delivers the core principles of leading existing businesses within a declining market or paradigm in a contemporary business environment. The subject focuses on the complex decision making process and implementation of the decisions, including the legal and ethical implications concerning the decision to regenerate or terminate a business. Core to this subject, is the appreciation that a declining market may not necessarily indicate a declining business and a robust market may not necessarily be a guarantee of success. The complex interdependency of access to market and resources are considered within a scenario based approach to risk, financial and resource analysis within a stakeholder centric decision framework. Students are expected to be able to demonstrate application of these principles within their own business environment.