Subject description
This subject examines the fundamentals of digital marketing in order to provide a solid foundation on digital marketing strategy, implementation and execution. This grounding provides a detailed understanding of all digital channels and platforms to key applications in marketing such as research, adding value in the areas of product, distribution, … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Delivery
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Learning outcomes
On successful completion of this subject, students will be able to:
1.
Explain the differences between single and multichannel consumer behaviour and social interaction.
2.
Identify customer context for an individual user based on micro and macro environmental factors.
3.
Identify specific tasks for which digital interactions are better suited for a defined customer group ensuring access, fairness and privacy.
4.
Identify data driven strategies and tactical approaches that assist in achieving specific organisational digital marketing objectives.
5.
Report on the methods for successful design and development of a digital marketing platform to achieve defined objectives.
Assessment details
Tutorial Tasks
Reflections
Report and Presentation
Work integrated learning
Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/