Subject description
Marketing communications whether between organisations and their stakeholders, or between stakeholders, uses a variety of different communications techniques and tools. Increasingly these are based in the digital environment. This subject examines the digital and non-digital tools and techniques that are used in marketing communications both by marketers and other stakeholders, … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Delivery
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Assessment details
Lab tutorial tasks
Social Media Campaign
Personal Brand
Work integrated learning
Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/
Contact details
Faculty contact