Subject description
This subject examines the fundamentals of digital marketing in order to provide a solid foundation on digital marketing strategy, implementation and execution. This grounding provides a detailed understanding of all digital channels and platforms to key applications in marketing such as research, adding value in the areas of product, distribution, … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Delivery
To view information specific to your campus, click on Select availability in the top right of screen and choose from the campus, delivery mode and session options.
Assessment details
Tutorial Tasks
Reflections
Report and Presentation
Work integrated learning
Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/
Contact details
Faculty contact