UOW Course Handbook : Subject MARK321

This Subject is discontinued and is no longer on offer for new enrolments. For information on subject changes and substitutions in 2025, refer to this article on AskUOW by pasting the following link into your browser https://uowedu.service-now.com/askuow?id=kb_article_view&sysparm_article=KB0014376. You can also contact the AskUOW team with your enquiry.

A more recent version of this handbook page has been published. Students should follow the handbook from the year they commence their degree. For subject availability and overview, students should follow the version of the year and session they take the subject.

Subject description

This subject focuses on real world practice of public relations campaign development and provides opportunities for students to integrate what they have learned in other public relations subjects. In addition to case study analysis, students will be provided with a brief from an organisation and work in teams to develop a creative campaign to address public relations issues/opportunities. Key areas covered in the planning process include: campaign research, planning, implementation and evaluation. Key inclusions for campaign plans are: issue and crisis management, sponsorship or CSR/donor programmes, events management, and the role of analytics and social media.

Enrolment rules

Other

Pre-Requisite

Delivery

To view information specific to your campus, click on Select availability in the top right of screen and choose from the campus, delivery mode and session options.

Assessment details

PR Campaign Plan and Implementation

Event Planning

Promotions, writing and reflection

Work integrated learning

Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.

Textbook information

Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/

Textbook information is available via the UniShop website.

Contact details

Faculty contact

Handbook directory

Access past years' handbook