Subject description
Being able to create new markets, attack competitors and defend your market position are daily aspects of modern marketing. In this 'capstone' subject all of your prior marketing subjects are pulled together to complete your training as a marketing professional. A key component of this subject is the fine tuning … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Delivery
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Learning outcomes
On successful completion of this subject, students will be able to:
1.
Evaluate the marketing environment to identify opportunities for achieving competitive advantage
2.
Explain the key paradigms that inform marketing decision making
3.
Develop a strategic marketing plan that aligns with organisational goals
4.
Demonstrate effective written and verbal communication skills in a marketing context
Assessment details
In-class exercises
Mini Reports
Exam
Work integrated learning
Foundational WIL:This subject contains elements of "Foundational WIL". Students in this subject will observe, explore or reflect on possible career pathways or a work-related aspect of their discipline.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/