UOW Course Handbook : Subject MARK356

This Subject is discontinued and is no longer on offer for new enrolments. For information on subject changes and substitutions in 2025, refer to this article on AskUOW by pasting the following link into your browser https://uowedu.service-now.com/askuow?id=kb_article_view&sysparm_article=KB0014376. You can also contact the AskUOW team with your enquiry.

A more recent version of this handbook page has been published. Students should follow the handbook from the year they commence their degree. For subject availability and overview, students should follow the version of the year and session they take the subject.

Subject description

New Product Marketing covers issues related to the development and marketing of new products. Topics include: the role of new products in the success of organisations, the new product development process, marketing strategies for new product development. Other areas of interest include issues concerned with new products organisation and management … For more content click the Read More button below.

New Product Marketing covers issues related to the development and marketing of new products. Topics include: the role of new products in the success of organisations, the new product development process, marketing strategies for new product development. Other areas of interest include issues concerned with new products organisation and management of new product development processes, diffusion of new products, new service development and the implications of ethics and sustainability on new product development.

Enrolment rules

Pre-Requisite

Delivery

To view information specific to your campus, click on Select availability in the top right of screen and choose from the campus, delivery mode and session options.

Assessment details

4 x Mini Reports (10% each)

Workshop/Tutorial participation

New product/service development and marketing plan

Work integrated learning

Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.

Textbook information

Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/

Textbook information is available via the UniShop website.

Contact details

Faculty contact

Handbook directory

Access past years' handbook