Subject description
Sport Marketing examines the business of sport through the lens of both business-to-business (sporting entity to sponsor), and business-to-consumer (sporting entity to spectators/fans) marketing. There are three key components of this subject. In ‘Marketing of sport’, students will examine how sport entities use marketing principles to develop their operations. In … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Tutorial enrolment
Students can enrol online via the Tutorial Enrolment link in SOLS
Delivery
To view information specific to your campus, click on Select availability in the top right of screen and choose from the campus, delivery mode and session options.
Teaching staff
Subject coordinators
Lecturers
Tutors
Assessment details
Business Report (Oral Pres): Sport Immersive Experience
Sport Industry Case Study Analyses
Quiz
Work integrated learning
Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.
Textbook information
Textbook details will be available online from the University Bookshop at http://unishop.uow.edu.au
Contact details
Faculty contact