UOW Course Handbook : Subject MGNT314

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Subject description

The subject deals with the strategic management process and planning functions in the business enterprise. Emphasis will be placed on developing an understanding of how the strategic management process can assist in addressing the challenges and opportunities of the business enterprise. Topics include: business mission and vision formulation; competitor analysis; … For more content click the Read More button below.

The subject deals with the strategic management process and planning functions in the business enterprise. Emphasis will be placed on developing an understanding of how the strategic management process can assist in addressing the challenges and opportunities of the business enterprise. Topics include: business mission and vision formulation; competitor analysis; industry analysis; environmental analysis; strategy and organisation; as well as Corporate and Business level strategies, as well as leadership, culture and policy.

Enrolment rules

Pre-Requisite

Delivery

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Assessment details

Short Project

Long Project

Textbook information

Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/

Textbook information is available via the UniShop website.

Contact details

Faculty contact

Handbook directory

Access past years' handbook