Subject description
Marketing research is the function that connects consumers and other relevant stakeholders to marketers through information that supports decision-making. Marketing research assists in the systematic and objective identification of marketing problems and opportunities, designs and implements the method for collecting information, analyses the results, and disseminates the findings and their … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Delivery
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Learning outcomes
On successful completion of this subject, students will be able to:
1.
Critically explain how marketing research is conducted at academic level, and translated into practical knowledge
2.
Define a research question and determine the sample required to investigate the research question
3.
Identify and address ethical issues in marketing research
4.
Demonstrate independent secondary research skills for collection and analysis of research data, and presentation of research findings
5.
Design qualitative and quantitative research tasks, and understand the process of implementing research tasks
6.
Analyze and interpret research data using introductory data-analysis techniques
7.
Critically analyses marketing research reports
Assessment details
Research Proposal
Multiple choice quizzes
Proposal update and data collection
Final Assessment
Work integrated learning
Foundational WIL:This subject contains elements of "Foundational WIL". Students in this subject will observe, explore or reflect on possible career pathways or a work-related aspect of their discipline.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/