Handbook

In this subject, students will develop understanding of the basic principles of Public Relations writing, build skills in creating Public Relations content for digital and traditional media and, where relevant understand the role of AI tools. The primary objective is for students to become proficient in creating various forms of Public Relations collateral targeted to specific stakeholders and audiences across a range of print, broadcast, and online media. Forms of PR writing addressed in the course include media releases, blogs, social media posts, feature stories, fact sheets, speeches, company histories, and newsletters. Workshops in this subject are designed around active learning in an environment that supports the development of professional skills.