Subject description
This subject provides students with an introduction to the relational and communication concepts that underpin public relations. The aim is to provide students with the concepts to compare, debate, and evaluate different approaches to public relations from a theoretical perspective. Key concepts studied include management and organisation of public relations; … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Equivalence
PRMM201 - Public Relations Concepts
Delivery
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Learning outcomes
On successful completion of this subject, students will be able to:
1.
Discuss communication theories and the ethical and social implications of these theories in the context of public relations.
2.
Evaluate the evolution of public relations and its conceptualisation through diverse theoretical perspectives.
3.
Critically examine conceptual frameworks relevant to public relations practice.
4.
Evaluate how societal and technological contexts influence or challenge public relations concepts.
5.
Analyse and present contemporary public relations issues, orally (to an audience) and in writing, using relevant concepts and theories.
Assessment details
Report presentation and reflection
Quizzes
Report
Work integrated learning
Foundational WIL:This subject contains elements of "Foundational WIL". Students in this subject will observe, explore or reflect on possible career pathways or a work-related aspect of their discipline.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/