Subject description
The focus of this subject is to provide an understanding of advertising practice and the opportunity to explore creative aspects of advertising strategy. The subject will describe advertisings role in marketing and public relations, highlight ethical and regulatory issues around advertising, introduce students to the concept of brand positioning, explain … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Delivery
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Learning outcomes
On successful completion of this subject, students will be able to:
1.
Understand advertising's role in marketing
2.
Demonstrate an understanding of ethical and regulatory issues around advertising.
3.
Design creative advertisements utilising digital design tools.
4.
Demonstrate a comprehensive understanding of the opportunities and constraints of contemporary advertising media.
5.
Demonstrate an ability to work as part of a team to develop and present a creative strategy for an advertising campaign.
Assessment details
Participation
Quiz
Report & Presentation
Work integrated learning
Applied WIL:This subject has "Applied WIL". Students in this subject will experience both coursework and a work-related opportunity that typically includes interaction and feedback with industry.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/