Handbook

This subject focuses on real world practice of public relations campaign/event development (with particular reference to sport events) and provides opportunities for students to integrate what they have learned in other public relations subjects. Students will be provided with a brief from an organisation and work in teams to develop a creative campaign to address public relations issues/opportunities. Key areas covered in the planning process include: campaign research, planning, implementation and evaluation. Key inclusions for campaign plans are: issue and crisis management, sponsorship or CSR/donor programs, events management, and the role of analytics and social media