Subject description
This subject explores the role of digital and artificial intelligence (AI) in marketing communications, focusing on strategic applications in interactions between organisations and stakeholders. It covers advanced digital communication tools, the integration of AI in marketing strategies, and the challenges and opportunities these technologies present. Additionally, students will develop skills … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Equivalence
MARK233 - Marketing & Digital Communication
Tutorial enrolment
Students can enrol online via the Tutorial Enrolment link in SOLS
Delivery
To view information specific to your campus, click on Select availability in the top right of screen and choose from the campus, delivery mode and session options.
Teaching staff
Subject coordinators
Engagement hours
Contact Hours:2 hours plus 1 hour tutorial
Learning outcomes
On successful completion of this subject, students will be able to:
1.
Analyse key concepts and frameworks in digital and AI marketing communications
2.
Evaluate the challenges and opportunities presented by AI in marketing communications
3.
Critically assess and compare the effectiveness of digital and AI communications strategies used by various organisations
4.
Develop and effectively communicate strategies using digital and AI marketing tools
Assessment details
Lab Tutorial Tasks
Social Media Campaign
Personal Brand
Work integrated learning
Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au