Subject description
This subject aims to develop students' appreciation of the role that integrated marketing communications play in the company's or organisation's marketing or public relations efforts as well as how to develop integrated marketing communications programs that can effectively position brands. The subject has a managerial perspective and by the end … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Delivery
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Learning outcomes
On successful completion of this subject, students will be able to:
1.
Explain the role of integrated marketing communications in relation to marketing and public relations
2.
Describe and apply the different marketing communications elements, such as personal selling and sales promotion
3.
Demonstrate an understanding of the brand positioning process for integrated marketing communications
4.
Identify how target audiences process and respond to the different forms of integrated marketing communications
5.
Apply this knowledge in the development of an integrated marketing communications program
6.
Demonstrate an understanding of marketing communications theory and its applications
Assessment details
Report
Quizzes
Marketing Communication Campaign
Work integrated learning
Foundational WIL:This subject contains elements of "Foundational WIL". Students in this subject will observe, explore or reflect on possible career pathways or a work-related aspect of their discipline.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/