Subject description
Sport Marketing examines the business of sport through the lens of both business-to-business (sporting entity to sponsor), and business-to-consumer (sporting entity to spectators/fans) marketing. There are three key components of this subject: firstly, underpinning this subject will be an analysis of the dynamics of the sport industry, including the behaviour … For more content click the Read More button below.
Enrolment rules
Pre-Requisite
Tutorial enrolment
Students can enrol online via the Tutorial Enrolment link in SOLS
Delivery
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Teaching staff
Subject coordinators
Lecturers
Tutors
Learning outcomes
On successful completion of this subject, students will be able to:
1.
Demonstrate an understanding of the business and marketing structures of the sport industry.
2.
Apply appropriate marketing techniques to develop an understanding of the consumer behaviour of the sport spectator/fan.
3.
Understand the role of marketing in successfully building a sport brand.
4.
Apply appropriate business-to-business marketing theory to develop opportunities for marketing through sport.
5.
Evaluate sport marketing strategies
Assessment details
Business Report (Oral Pres): Sport Immersive Experience
Sport Industry Case Study Analyses
Quiz
Work integrated learning
Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.
Textbook information
Textbook details will be available online from the University Bookshop at http://unishop.uow.edu.au