Subject description
The subject introduces big data and marketing analytics tools and models for marketing decision making. The rise of big data creates an opportunity to make marketing more scientific and data driven. Using marketing theories and practical exercises, students learn various descriptive, predictive and prescriptive techniques. Based on case studies, this … For more content click the Read More button below.
Delivery
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Engagement hours
Wollongong, Sydney & Distance Learning:Please refer to subject timetable / subject Moodle site for contact hours detail
Assessment details
Design an analytical study using big datasets
Mrkting decsn mkg usg case study based on big data analytics
Textbook information
Textbook details will be available online from the University Bookshop at http://unishop.uow.edu.au