Subject description
This subject focuses on the role & practice of marketing research in marketing. Marketing research can be defined as the systematic collection, analysis and interpretation of data about market-related and other consumer behaviour, using research methods derived from the behavioural & social sciences. Marketing research is an important means through … For more content click the Read More button below.
Equivalence
FIN 960 - Research in Financial Markets and Institutions
MGNT922 - Business Research Capstone
Delivery
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Learning outcomes
On successful completion of this subject, students will be able to:
1.
Demonstrate an understanding of the practice of marketing research and the role it plays in marketing decisions.
2.
Formulate a proposal for a marketing research study by analysing critically, reflecting on and synthesising complex marketing information, problems, concepts, and theories.
3.
Demonstrate an understanding of the role and application of appropriate marketing research methods in meeting specific information needs.
4.
Apply appropriate descriptive and inferential statistical methods to analyse marketing research data.
5.
Interpret, present, and transmit findings of a marketing research study to specialist and non-specialist audience.
Assessment details
Research Proposal
Questionnaire Design and Data Collection
Marketing Research Report (AOL Task)
Work integrated learning
Embedded WIL:This subject contains elements of "Embedded WIL". Students in this subject will experience activities that relate to or simulate professional practice as part of their learning.
Textbook information
Textbook details are available online from the University Bookshop at http://unishop.uow.edu.au/