Overview
Marketing is fundamental to business success! Everyday marketing impacts our lives in hundreds of ways. It can even be argued that everyone needs marketing skills as you have to be able to market yourself to employers when job-seeking. The cutting-edge Master of Marketing involves an exploration of the motives of … For more content click the Read More button below.
Underpinning many of these marketing decisions is marketing research, which is an important means through which all types of organisations can obtain reliable and valid information about their markets, customers or clients. Creating a marketing strategy enables an organization to concentrate its resources, human and financial on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.
You will be taught by marketing academics who are leaders in their field; from a Marketing department acknowledged as Australia’s leading institution (The Australian; The Research Magazine, 26 September 2018). This degree is available on a full-time or part-time basis at the Wollongong and Sydney campuses.
To complement a Master of Marketing, students may also like to consider undertaking a second Master by completing an additional study period up to 2 years full time (18 subjects, total of 108 credit points). Students may select a second Master from any of the specialist Masters degrees offered by the Faculty of Business.
Delivery
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Course structure
The Master of Marketing requires the successful completion of 72 credit points comprising:
- 9 specified subjects - foundation, core and capstone,
- 18 credit points of elective subjects at 900 level from subjects offered by the School of Business within the Faculty of Business and Law (excludes MBA and some specialised 900 level subjects).
The foundation subjects should be completed within the first two sessions of study and the capstone subject, BUS 922 Business Research Capstone should be completed within the final session of study. Students are highly recommended to complete Marketing subjects (MARK codes) as electives.
72 Credit points
Foundation24 Credit points
Core Subjects24 Credit points
Capstone6 Credit points
Elective18 Credit points
Subjects with substantial WIL
BUS 922 Business Research Capstone Project
Learning outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of the course. Students graduating from this course will be able to:
1.
Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management.
2.
Synthesise relevant marketing principles and concepts in a business context.
3.
Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, critical and creative thinking.
4.
Plan and execute a substantial research-based strategic marketing project.
5.
Apply principles of social responsibility when critically evaluating situations and making business decisions.
6.
Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing.
7.
Reflect on professional interpersonal skills whilst working with others to produce agreed outputs.
Professional recognition / accreditation
Recognised by the Chartered Institute of Marketing (UK) as part of its Graduate Gateway program.
Credit for prior learning
Articulation Arrangements
Alternative Credit Arrangements
Pathways and nested qualifications
To view delivery information specific to your campus, click on Select availability in the top right of screen and choose your campus and delivery mode.